Have you been given the responsibility of organising an event for your company? We’ve been doing it for over 60 years and here we share our 3 Event Management and Planning Tips to help you produce a successful event.
1. Know your event objective
Any professional event organiser who knows how to produce a good event will always ask for your event objectives first. Like a roadmap without a destination, planning an event without knowing the company desired outcomes, will have you running in circles, and getting nowhere.
Your event objectives are your guiding lights, every decision you make should support these objectives. It is critical to get key stakeholders to agree to the objectives of the event before you start and for you to hold them to the objectives as you proceed with your planning.
2. Create a plan but be flexible
The second insider tip is to be flexible! As the name suggests event planners spend a lot of time planning. We will have agendas, run sheets, contact lists and contingency plans well documented. We will have meetings to embed these plans in the hearts and souls of all critical personnel, but no plan is ever set in stone.
Your ability to adapt to changes months out from the event right through to within its first hour, are what will craft you into a successful event manager. Whether it is torrential rain, an MC drop out or a budget cut, change is inevitable. Be prepared to be flexible, calm and solution orientated.
3. The event date is not the end date
When the curtain closes on your event, and it was deemed a success, it’s still not quite time for you to book a holiday to Hawaii and recover.
What you do the day after, the week after and even the year after your event, are all critical to your success. As part of your planning, consider how and when you will thank event attendees for example an email the next day or a thank you card in their hotel room. Develop tools to gather feedback, and make sure this is timely; you will get the most comprehensive feedback closer to the event.
Finally review your feedback and document recommendations for the next event, to continually improve and ensure each year you continue to raise the bar.
Synergy Events are experts in event planning and management. With combined experience spanning over 60 years we work with you to plan and deliver events that exceed your expectation.