The right keynote speaker goes a long way to creating excitement for your upcoming event or conference. Get it right and your event attendees will be talking about it for months to come.
Does my Conference need a keynote speaker?
When planning your conference, it is critical that you consider your audience. Have they been to a hundred conferences? Or, is this their first? Is it a first for your company? Or, is a routine occurrence? When planned well a conference will motivate your team, it will bond them and will increase their positive feelings towards the organization.
A keynote speaker can bring to your conference contrast and colour, when you match the keynote speaker to your audience they can become a draw card, and excite your attendees.
How your guest speaker sets the tone
Review your event objectives and consider how a guest speaker can bring to life your key message. Your conference may be routine, or it may be called to announce important news or changes, depending on the tone your speaker can help create a platform for greater thought.
A guest speaker can help attendees reflect in a new or innovative way, they can position your company as a thought leader or a workplace committed to health and wellbeing.
It is critical you identify the core messages you want your attendees to walk away with and then narrow your list of guest speakers down, by judging their ability to complement those messages. The right match of speaker to objectives will ensure the theme of the event is seamlessly integrated.
Motivational or Celebrity – What’s the Right Fit
Every keynote speaker you hire should be motivating. Whether your team is facing great change, the launch of a new product or this is an annual coming together, your conference plan (and this includes your keynote speaker) needs to have a lasting and positive effect.
So does this rule out Celebrity Speakers? There is no definitive answer here. Put simply if a celebrity speaker can motivate your attendees and help achieve the objectives of your event, then absolutely go for it; if they cannot, then it’s not the right fit for you!
A keynote speaker is an investment in the outcome of your event. When it comes to choosing the right keynote speaker the secret to success is to consider your event objectives and your audience.
Synergy Events are experts in matching keynote speakers to your event objectives, we can also help you plan everything from the location to the activities on the night, to create a conference that creates a lasting impression on your stakeholders.